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Thoughts, tips and updates on editorial matters – from business comms to the business of commas.
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What makes good writing?
It’s no surprise to anyone when I say I love words… which obviously means I also love books. And if you’re a fellow book fan,


Why editing is often about risk management
Editing is often treated as the final tidy-up. A quick pass before something is published. In reality, it’s one of the most important decision points

What AI STILL can’t do…
NEWS FLASH: AI can’t do everything! You’d be forgiven for thinking that we can all put our feet up now because AI can sort out

Why editing is often about saying ‘no’
Editing isn’t about better wording. It’s about deciding what the reader needs—and having the confidence to remove everything else.

The reading problem hidden inside most writing
Most conversations about content are about writing. Writing that is more clear. More concise. More persuasive. But many problems we blame on poor writing aren’t

‘Who are you, really? Why your legacy matters’
Is this a question that you’ve asked yourself lately? And if you have—is it met with white noise and a blank stare as you try

The biggest editing lessons we’ve learnt this year (and why it matters for your organisation)
2025 has changed how information is created, shared and understood. The tools changed. Expectations changed. Attention spans changed. But one thing stayed consistent: Organisations are