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Thoughts, tips and updates on editorial matters – from business comms to the business of commas.
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What makes good writing?
It’s no surprise to anyone when I say I love words… which obviously means I also love books. And if you’re a fellow book fan,
How to overcome ‘brain rot’
For the past 20 years, Oxford University Press has chosen a word of the year to sum up the zeitgeist of the previous 12 months.
The Importance of Listening Skills
‘When you talk, you are only repeating what you already know. But if you listen, you may learn something new.’ – Dalai Lama
The Definition of Insanity: Expecting Different Results from the Same Editorial Process
Repeated tone issues and unclear messaging across reports aren’t just document errors—they reveal a deeper flaw in the editorial process itself.
How to tackle tsundoku – one book at a time
‘Tsundoku’ is a Japanese word that describes the accumulation of a pile of unread books. It is a hybrid word from ‘dokusho’ (reading books) and
Through the Windowpane: Why Clarity still Matters
“Good prose is like a windowpane.” Of all the quotes I’ve found about clarity in writing, this one by George Orwell is the pithiest, and
Can ‘clickbait’ traits be used with legitimate corporate content?
As the name so vividly suggests, clickbait is a combination of annoyingly tempting videos, news ‘facts’, must-have knowledge and uncovered secrets – content all designed
