Four reasons to outsource your editorial in 2024
Do you need additional support for your editorial team, ad-hoc assistance, or a reliable regular supplier for a variety of editorial requirements? Tick one thing off your New Year to-do list by outsourcing your editorial in 2024. Read on to discover four reasons why your future self will thank you. 2023 has been a year […]
Professional editorial training – how we do it
Every wise employer knows that investing in training keeps their staff satisfied and engaged. Did you know that happy and engaged employees do better quality work and make fewer mistakes? And a well-trained employee has a greater understanding of how to do their job effectively – which in turn leads to more positive outcomes and […]
The power of images in storytelling
If you’ve ever been captivated by a photograph, you already understand the immense power of images. A single photo can evoke emotions, trigger memories, and even compel action – much like a good story can. As a Personal Branding Photographer, I often find myself in between photography and storytelling. Today, I want to dive into […]
5 ways to put yourself in your reader’s shoes
When I first started working in publishing, I attended some of the excellent training courses at the Publishing Training Centre. An image that has stuck in my head ever since is a little like the angel and devil on your shoulder – except, for editors/proofreaders, it’s the author and the reader – I’ll leave you […]
10 tips for more effective communications
Effective communications can make or break a business, and yet so often people get it wrong. Here are a few simple guidelines that can help you communicate effectively with customers and stakeholders, whether you’re writing an in-depth report, newsletter or marketing communications. 1. Focus Before you even begin to write, make sure you are clear […]
Smart Energy GB: Working with Accuracy Matters to produce more accessible content
Who are Smart Energy GB? You might not have heard of Smart Energy GB before. We’re the not-for-profit campaign helping everyone in Britain understand the importance of smart meters and their benefits to people and the environment. What do we do? The ‘everyone in Britain’ task is an important one. We are talking to consumers […]
How content marketing connects you to customers
Content marketing isn’t just about creating endless social media posts to be buried under complex algorithms. Instead, it’s an invaluable tool you can use to cut through the noise online and connect with your ideal customers…
Looking back at 2022
It’s hard to believe that 2022 is over and, while it was the first year to feel more ‘normal’ following the pandemic, it was also a time of flux, both for Accuracy Matters and across the business world…
A September celebration
This year marks a decade of Accuracy Matters and we could not be more thrilled we have come this far.
Accuracy still matters – our survey proves it
The devil IS still in the detail, as our new Accuracy Matters survey finds written errors can cost brands customers, cash and their reputation.
