For the past 20 years, Oxford University Press has chosen a word of the year to sum up the zeitgeist of the previous 12 months. In 2024, they chose two words that describe one concept: ‘brain rot’. The publishers noted that ‘brain rot’ could be found as early as 1854 in Henry David Thoreau’s Walden, the author’s reflections on living
‘When you talk, you are only repeating what you already know. But if you listen, you may learn something new.’ – Dalai Lama
As the name so vividly suggests, clickbait is a combination of annoyingly tempting videos, news ‘facts’, must-have knowledge and uncovered secrets – content all designed to lure you to click through to a web page and scroll on and on, inevitably while you swim through streaming margins of never-ending advertisements. Have you ever skimmed pages of someone’s childhood memories before
Looking for expert support to document your live or virtual event? Accuracy Matters connects you with skilled writers who can attend your event, capture discussions and deliver polished content tailored to your goals. We’ve written in the past about our skills at matchmaking the right suppliers with the right project. This is especially true when searching for the right kind
At Accuracy Matters, we’ve been supporting clients with multi-volume, multi-author, complex suites of reports since we founded the business in 2012. Find out our top tips for staying calm and maximising efficiency during the project process. Prepare Take some time to prepare ahead of starting work – this will pay dividends later in the process. Think about some of the
At Accuracy Matters, we frequently receive questions about how we plan, resource and estimate editorial and content projects. A lot depends on clients’ requirements; however, the following can be used as a general guide.
Editing works best when it’s an open and collaborative process between author and editor – but minor disagreements are very common.
“We are all storytellers,” said Ralph Waldo Emerson. But where do stories start? And why does storytelling matter? Freelance writer Mark O’Loughlin’s experience working with charities led him to discover a passion for writing and telling other people’s stories. How my story started After working and volunteering in the charity sector for ten different charities during the past decade, I
Here’s a round-up of some interesting and useful (or sometimes just fun!) updates and news from the world of language, editing and proofreading. Electioneering Get ready for the General Election on 4 July by brushing up on your election terminology: General Election: Key words and phrases explained Or you could dig a little deeper into political language with this fascinating article
This week’s blog has been written by Natalie Lartey, Director and Founder of Wood & Water, a not-for-profit consultancy that brings Black British changemakers and communities into critical conversations about humanitarian and environmental injustice. In her blog, Natalie reflects on a review by the International Institute for Environment and Development (IIED), explores common challenges in tackling racial bias in the
created with by jessica lynn design
web development by carolyn sheltraw
