Category: Communication

Professional editorial training – how we do it

Professional editorial training – how we do it

Every wise employer knows that investing in training keeps their staff satisfied and engaged. Did you know that happy and engaged employees do better quality work and make fewer mistakes? And a well-trained employee has a greater understanding of how to do their job effectively – which in turn leads to more positive outcomes and even more job satisfaction. Accuracy

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The power of images in storytelling

If you’ve ever been captivated by a photograph, you already understand the immense power of images. A single photo can evoke emotions, trigger memories, and even compel action – much like a good story can. As a Personal Branding Photographer, I often find myself in between photography and storytelling. Today, I want to dive into how these two crafts intertwine

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5 ways to put yourself in your reader’s shoes

5 ways to put yourself in your reader’s shoes

When I first started working in publishing, I attended some of the excellent training courses at the Publishing Training Centre. An image that has stuck in my head ever since is a little like the angel and devil on your shoulder – except, for editors/proofreaders, it’s the author and the reader – I’ll leave you to determine whether that’s in

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10 tips for more effective communications

10 tips for more effective communications

Effective communications can make or break a business, and yet so often people get it wrong. Here are a few simple guidelines that can help you communicate effectively with customers and stakeholders, whether you’re writing an in-depth report, newsletter or marketing communications. 1. Focus Before you even begin to write, make sure you are clear about what you want to

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Looking back at 2022

It’s hard to believe that 2022 is over and, while it was the first year to feel more ‘normal’ following the pandemic, it was also a time of flux, both for Accuracy Matters and across the business world…

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