The Definition of Insanity: Expecting Different Results from the Same Editorial Process
Repeated tone issues and unclear messaging across reports aren’t just document errors—they reveal a deeper flaw in the editorial process itself.
Repeated tone issues and unclear messaging across reports aren’t just document errors—they reveal a deeper flaw in the editorial process itself.
“Good prose is like a windowpane.” Of all the quotes I’ve found about clarity in writing, this one by George Orwell is the pithiest, and my favourite. His Politics and the English Language, more of an essay than a book, is well worth adding to your pile if you come across it at the bookshop counter. Writing in 1946, Orwell
As the name so vividly suggests, clickbait is a combination of annoyingly tempting videos, news ‘facts’, must-have knowledge and uncovered secrets – content all designed to lure you to click through to a web page and scroll on and on, inevitably while you swim through streaming margins of never-ending advertisements. Have you ever skimmed pages of someone’s childhood memories before
Looking for expert support to document your live or virtual event? Accuracy Matters connects you with skilled writers who can attend your event, capture discussions and deliver polished content tailored to your goals. We’ve written in the past about our skills at matchmaking the right suppliers with the right project. This is especially true when searching for the right kind
At Accuracy Matters, we’ve been supporting clients with multi-volume, multi-author, complex suites of reports since we founded the business in 2012. Find out our top tips for staying calm and maximising efficiency during the project process. Prepare Take some time to prepare ahead of starting work – this will pay dividends later in the process. Think about some of the
Looking back, it was karma for my smugness. Two days before the deadline, I handed in one bound copy of my MA dissertation. I returned to my room and with a purr of satisfaction opened the other… only to spy, on the title page, the word ‘and’ spelled with a central M. It’s been unopened in a drawer ever since.
At Accuracy Matters, we frequently receive questions about how we plan, resource and estimate editorial and content projects. A lot depends on clients’ requirements; however, the following can be used as a general guide.
Editing works best when it’s an open and collaborative process between author and editor – but minor disagreements are very common.
Since 2014, Accuracy Matters has collaborated with international NGOs such as International IDEA, UNICEF Innocenti and the World Food Programme (WFP), helping them to deliver critical projects. Through providing expert editors, writers and proofreaders, we’ve played a vital role in supporting their missions. This week’s blog highlights our work with these organisations and the difference we’ve made together. International IDEA:
Writing copy for multiple audiences can be challenging, but it’s not impossible. With the right copywriting techniques, you can create engaging, value-driven content that resonates with different target readers. If there were such a thing as a golden rule in copywriting, it could be to ‘write for your audience’. You’ve heard it before, and for good reason: hooking your reader
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