Category: Editing

5 ways to put yourself in your reader’s shoes

5 ways to put yourself in your reader’s shoes

When I first started working in publishing, I attended some of the excellent training courses at the Publishing Training Centre. An image that has stuck in my head ever since is a little like the angel and devil on your shoulder – except, for editors/proofreaders, it’s the author and the reader – I’ll leave you to determine whether that’s in

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Proofreading – why is it so important?

As long as words communicate, it doesn’t matter about spelling and grammar, right? Wrong! In this blog, we look at why proofreading is so important and why for a business it can be make or break. The importance of proofreading Imagine the scene. You’re about to spend a large chunk of your hard-earned cash on an extension. You’ve got two

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What’s the difference between writing and copywriting?

Find out what distinguishes copywriting from other writing – and why knowing the difference can make all the difference to your business. What is copy? The word ‘copy’ ranks pretty high in my everyday vocabulary. Currently, I’m copy-editing an 8,000-word document, putting together a few lines of web copy for a client and writing some back-cover copy for a book. In this context,

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Does proofreading include editing?

At Accuracy Matters, one question we often get asked is what’s included in a proofread, and whether proofreading includes editing. That’s why in this blog, we’re exploring the whole editorial process to distinguish the main differences between the two. To begin, it might be helpful to give an overview of the whole editorial process from blank page to published final version, in

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Five ways to successfully proofread your own writing

Simple steps to level up your ability to proofread your own work to ensure clear and consistent communication. I’ve been proofreading for 20 years. It’s a painstaking, tedious, but necessary – and often overlooked – part of the publishing process.  Everyone wants to be a writer and get the glory; editors have all the fun pulling text apart and putting it

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Looking back at 2022

It’s hard to believe that 2022 is over and, while it was the first year to feel more ‘normal’ following the pandemic, it was also a time of flux, both for Accuracy Matters and across the business world…

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Writing tips: can we use “very unique”?

Adjectives make up around a fifth of all words in English. Some are often used alongside modifiers such as “hot” or “cold” (very), “short” or “tall” (quite), and “delicious” or “disgusting” (absolutely). Others, like “unmistakable” or “unequivocal”, are accustomed to standing alone…

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