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Category: AI and Writing

Person standing in a dense forest, symbolising the challenge of seeing content clearly when you're too close to it.

Can’t see the wood for the words: when familiarity gets in the way

You’ve spent weeks on a document. Maybe months. It’s been reviewed, rewritten and passed around the team. The comments have been dealt with. The wording has been debated. Everybody is happy with it. Then someone outside the project reads it and asks a question within the first minute. A question nobody inside the team thought to ask. Most content teams

Woman reviewing a document with an AI robot assistant at a computer, representing human oversight in AI-assisted writing

Why AI hasn’t reduced the need for editors

There’s a common assumption circulating in corporate comms that AI will reduce the need for editing. It sounds logical. If a tool can produce clean, clear copy in seconds, surely that removes some of the work around writing and reviewing it. In reality, it tends to do the opposite. Because while AI is very good at producing sentences, it’s not