Category: Storytelling

Who are you really?

‘Who are you, really? Why your legacy matters’

Is this a question that you’ve asked yourself lately? And if you have—is it met with white noise and a blank stare as you try to articulate your story? Whether you believe in the creation of life or the big bang theory, your story started before you were even a twinkle in your mother’s eye. It’s a collection of stories—generational,

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One book at a time

How to tackle tsundoku – one book at a time

‘Tsundoku’ is a Japanese word that describes the accumulation of a pile of unread books. It is a hybrid word from ‘dokusho’ (reading books) and ‘tsunde-oku’ (pile of things). It also brings to mind a ‘tsunami’ which tends to give readers like me nightmares similar to a popular cartoon depicting a person who has met their demise under a pile

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Clarity Still Matters

Through the Windowpane: Why Clarity still Matters

“Good prose is like a windowpane.” Of all the quotes I’ve found about clarity in writing, this one by George Orwell is the pithiest, and my favourite. His Politics and the English Language, more of an essay than a book, is well worth adding to your pile if you come across it at the bookshop counter. Writing in 1946, Orwell

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Clickbait Traits

Can ‘clickbait’ traits be used with legitimate corporate content?

As the name so vividly suggests, clickbait is a combination of annoyingly tempting videos, news ‘facts’, must-have knowledge and uncovered secrets – content all designed to lure you to click through to a web page and scroll on and on, inevitably while you swim through streaming margins of never-ending advertisements. Have you ever skimmed pages of someone’s childhood memories before

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What difference can storytelling make to my business?

“We are all storytellers,” said Ralph Waldo Emerson. But where do stories start? And why does storytelling matter? Freelance writer Mark O’Loughlin’s experience working with charities led him to discover a passion for writing and telling other people’s stories. How my story started After working and volunteering in the charity sector for ten different charities during the past decade, I

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Promoting anti-racist narratives in development sector research

This week’s blog has been written by Natalie Lartey, Director and Founder of Wood & Water, a not-for-profit consultancy that brings Black British changemakers and communities into critical conversations about humanitarian and environmental injustice. In her blog, Natalie reflects on a review by the International Institute for Environment and Development (IIED), explores common challenges in tackling racial bias in the

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World Book Day: Remembering Richard Scarry’s Storybook Dictionary

For World Book Day, copywriter Paul remembers an old favourite and wonders: Can the books we love when little influence the career paths we take?  SCARRY PROSPECTS?  From kisses to records to foreign holidays, we’re supposed to remember our firsts. I can’t claim to remember the first book I ever had, but the first I can remember was a pretty remarkable one.  Richard

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