As any copywriter will tell you, search engine optimisation (SEO) is a key component of every online business strategy. It’s the process by which websites gain that coveted spot at the top of Google’s SERPs (search engine results pages), thereby gaining more clicks, increasing site traffic and ultimately boosting sales. But how websites clamber to the top of SERPs is

The blogs at Accuracy Matters are a combination of articles about the work we do for clients, projects we are proud of, musings on the art of proofreading and editing, and a series of useful grammar and punctuation guides – well, we are experts…

No one’s perfect, and we all make mistakes when we’re writing in a hurry. But I’m finding it hard to ignore the poor punctuation, spelling errors and grammatical slip-ups I find on social media these days. (I know I’m not the only one, and it probably says a lot about my personality/tolerance levels.)

There was a surprise winner of this year’s Design Museum Design of the Year award – GOV.UK, the website which aims to bring together in one place access to most government information and services. (‘CAPPED UP COS WE MEAN BUSINESS’, apparently. There’s a debate for another occasion.)

If you want to know who founded the Independent newspaper, you’d better not go to Lord Justice Leveson’s report on the behaviour of the press for your information.

There’s been an interesting debate recently within the Language Consultancy Association (LCA) community about the extent to which correct spelling and grammar on commercial websites matter – as in really matter, in terms of costing you business.