Author: Beth Keehn

Brain Rot

How to overcome ‘brain rot’

For the past 20 years, Oxford University Press has chosen a word of the year to sum up the zeitgeist of the previous 12 months. In 2024, they chose two words that describe one concept: ‘brain rot’. The publishers noted that ‘brain rot’ could be found as early as 1854 in Henry David Thoreau’s Walden, the author’s reflections on living

Read More
One book at a time

How to tackle tsundoku – one book at a time

‘Tsundoku’ is a Japanese word that describes the accumulation of a pile of unread books. It is a hybrid word from ‘dokusho’ (reading books) and ‘tsunde-oku’ (pile of things). It also brings to mind a ‘tsunami’ which tends to give readers like me nightmares similar to a popular cartoon depicting a person who has met their demise under a pile

Read More
Clickbait Traits

Can ‘clickbait’ traits be used with legitimate corporate content?

As the name so vividly suggests, clickbait is a combination of annoyingly tempting videos, news ‘facts’, must-have knowledge and uncovered secrets – content all designed to lure you to click through to a web page and scroll on and on, inevitably while you swim through streaming margins of never-ending advertisements. Have you ever skimmed pages of someone’s childhood memories before

Read More
Why you need a professional proofreader

Why you need a professional proofreader

If you work for a company that has in-house writers who produce corporate content, you may have heard them quizzing: “Why do I need a professional proofreader when I can just use a work colleague or other friend to check my work?” This underlines a common misconception that a professional proofreader is something of an obstacle or enemy – when

Read More

The biggest bugbears in the English language?

It was definitely a writer braver than me who used as his novel’s title, For Whom the Bell Tolls. This phrase, lifted from a poem by John Donne, can cause writers to break into a cold sweat, seeing the word ‘whom’ hovering menacingly in print.

Read More

The art of writing recipes

If you have ever tried a pudding recipe, you will understand that baking is both an art and a science – with results that can be heavenly ego-boosting or as disastrously deflating as an interrupted soufflé.

Read More

Read any good reference books lately?

The snow has melted and the daffodils are up. That can mean only one thing – time for the annual spring clean! Your wardrobe is one issue, but how long is it since you refreshed your reference collection?

Read More

created with by jessica lynn design
web development by carolyn sheltraw