What’s the difference between writing and copywriting?
Find out what distinguishes copywriting from other writing – and why knowing the difference can make all the difference to your business. What is copy? The word ‘copy’ ranks pretty high in my everyday vocabulary. Currently, I’m copy-editing an 8,000-word document, putting together a few lines of web copy for a client and writing some back-cover copy for […]
How to out-of-office successfully this summer
Do you find yourself dipping your feet in the hotel pool and simultaneously scrolling through your inbox? Or searching for that elusive bar of signal when you’re meant to be taking in the view?
Over the limit: 10 ways to cut down your word count
There are different reasons for writing to a word count. Maybe you’re following specific guidelines, or your text is limited by the space on the page, or perhaps you want to keep your reader engaged.
Keeping track: why editing a document requires track changes
For proofreaders and editors, track changes is a familiar Word document command. It allows us to visibly alter the text – from minor deletions and insertions to significant format changes and entire paragraph rewrites.
Rules and restrictions: can certain constraints benefit our writing?
It’s a familiar scene: you’ve eagerly plunged your hand into the little drawstring purse containing the Scrabble tiles, only to lift out a disproportionate number of word-resisting consonants.
You talkin’ to me? – why tone of voice matters
I’m sat typing this at my kitchen table and my mind has already drifted to the snack cupboard.
A couple of Jaffa Cakes later, I conduct another survey of the groceries – this time in the name of research.
Competition time: Can you spot the Halloween howlers?
We’ve buried 13 Halloween howlers in the list of horror movies below. Can you spot them all?
Accuracy Matters Every Day
The other day, my friend messaged me a photo of her newborn baby. Underneath the adorable image, the caption detailed his name (including two middle ones), his weight (in pounds and ounces) and the exact time of his arrival (a bright and early 3.37 am).
Guardians of Grammar – editors imagined as superheroes
Guardians of Grammar. Protectors of Punctuation. Superheroes of Syntax.
A celebration of portmanteaus
What do Brexit and Brangelina have in common? Despite the fact that both are now heading towards a drawn-out divorce, linguistically the two terms perform a union – a union of two words, known as a ‘blend word’ or ‘portmanteau’. For better or worse, Britain + Exit and Brad + Angelina will be eternally etched in our brains in their respectively intertwined states.
