Gift guide for word nerds
The festive spirit is in full swing: decorations are going up, Christmas adverts are everywhere and card writers across the land are wondering whether there’s an apostrophe in Season’s Greetings (there is).
The festive spirit is in full swing: decorations are going up, Christmas adverts are everywhere and card writers across the land are wondering whether there’s an apostrophe in Season’s Greetings (there is).
It’s quite funny that something as mouthwatering as dessert (e.g. chocolate terrine) is so often misspelt as desert (i.e. barren terrain). In honour of last night’s Great British Bake Off Semi-Final, we’ve put together some examples of why baking and typos should never ever mix.
We love lists. Whether we’re scrawling ingredients on the back of an envelope or typing reminders into our smartphones, there’s something undeniably satisfying about stacking words on top of each other.
There’s no ignoring AI. Due to a recent public altercation, we know that Facebook founder Mark Zuckerberg is largely optimistic about the future of artificial intelligence, while tech giant Elon Musk is calling it humanity’s “biggest existential threat”.
When Mary, John, Janet, Joey and I set up AM – from the ashes of the Central Office of Information – the world looked very different, and I don’t just mean the political landscape.
We’ve been asked to proofread some odd things over the years – there was a time when balloons came up quite a bit. You had to take inflation into account. And last week brought another first: the text for a stone plinth.
Bedsit Disco Queen by Tracey Thorn (Marine Girls, Everything but the Girl and in her own right, among other things) is a really good book. If you spent a disproportionate amount of the 1980s in record shops hunting down Belgian imports of Durutti Column 12-inchers – though you probably didn’t – you’re not going to emerge from this unscathed (and
We know that our clients don’t have time to run everything they write past us, so we added a page of top proofreading tips to our website, to help them when they’re writing letters, emails and other short communications. Here are some more mistakes we see week in, week out.
Last week Adweek, a leading advertising trade magazine in the US, published an article with the headline ‘Bad Grammar are Bad for Branding’.
I once ditched a boyfriend on account of his poor grammar. (Before you call me shallow there were other reasons, but it was this that finally confirmed to me our general incompatibility.) My present husband doesn’t put his pants in the laundry basket but does at least know how to use an apostrophe. You can’t win them all.
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