I’m quite excited about the redevelopment of London’s King’s Cross station, and to judge from the number of fellow travellers visiting the Network Rail exhibition stand over the last few days I’m not the only one. In among all the challenges that the project has no doubt faced, no one has mentioned the major one – finally getting that apostrophe right. I like the fact that the developers in charge of the wider regeneration of the area pick it out in their logo design. Wander around, however, and you’ll find signs of all vintages without it. And for months, there were two huge hoardings at the start of the Pentonville Road trumpeting the area’s renaissance, alike in every respect except that one had the apostrophe and the other didn’t. Then, magically, one morning they were exactly the same, and correct. Maybe someone complained.

And there’s one more challenge – having established that you need the apostrophe, getting the typography right. The distinction between the (correct) ‘curly’ or ‘smart’ apostrophe and the ‘straight’ version was clearly lost on decades of sign designers – as, to be fair, it often is in other walks of life.

But things haven’t got off to a good start. There’s going to be a bookshop in the new bit of the station, Watermark Books, which is good news; unfortunately, on their promotional bookmarks they give their address as ‘Kings Cross Station’, and it’s all over their website. So, if what sounds like it might be a half-decent bookshop can’t get it right, what hope is there? Or maybe they’ve been subliminally influenced by Waterstone’s recent rebranding as Waterstones…