There’s a common assumption circulating in corporate comms that AI will reduce the need for editing. It sounds logical. If a tool can produce clean, clear copy in seconds, surely that removes some of the work around writing and reviewing it. In reality, it tends to do the opposite. Because while AI is very good at producing sentences, it’s not
Editing is often treated as the final tidy-up. A quick pass before something is published. In reality, it’s one of the most important decision points in the entire process. Once a document goes out, it becomes real. It can be quoted, shared, compared with earlier statements and picked apart by people who weren’t in the room when it was written.
NEWS FLASH: AI can’t do everything! You’d be forgiven for thinking that we can all put our feet up now because AI can sort out anything important. It is categorically not the case. I heard my friend’s daughter recently talking about wanting to be a hairdresser and we all agreed that it was a good option and was futureproofed from
2025 has changed how information is created, shared and understood. The tools changed. Expectations changed. Attention spans changed. But one thing stayed consistent: Organisations are still judged on the clarity and credibility of what they publish. Across every project we supported this year, from annual reports to policy papers to internal comms, the same patterns emerged and they all pointed
Repeated tone issues and unclear messaging across reports aren’t just document errors—they reveal a deeper flaw in the editorial process itself.
At Accuracy Matters, we frequently receive questions about how we plan, resource and estimate editorial and content projects. A lot depends on clients’ requirements; however, the following can be used as a general guide.
Proofreading is sometimes overlooked or rushed, but it’s the last line of defence to protect quality and reputation. I’m often asked by clients why I recommend a professional proofread, even when a report (or any other written material) has been through multiple rounds of drafting, editing and review by internal stakeholders. My recommendation is that proofreading is the minimum level
Your proofreader has ironed out the typos and corrected the capitals, and the proof is looking good to go – in theory. But what about the facts? It might be tempting to cut fact-checking from the proofreading brief you give to your supplier – perhaps to save time or money. Maybe figures and assertions have been verified during the copy-edit
Here’s a round-up of some interesting and useful (or sometimes just fun!) updates and news from the world of language, editing and proofreading. Electioneering Get ready for the General Election on 4 July by brushing up on your election terminology: General Election: Key words and phrases explained Or you could dig a little deeper into political language with this fascinating article
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